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So this week, I dove into The Dark Heart of Italy by Tobias Jones.  In a mere month, I will be traveling to Bologna and this book has already proven itself invaluable.  I really had no idea how disappointed Italian people are with their country and their government.  Also, I was excited to read that opera is a daily topic of conversation.  I will fit right in.

For class, we are supposed to pick apart what this book tells us about public relations in Italy.  Well, from what I have seen, focusing on family ties is always a winner.  Something like 40% of Italians live in the same house or compound with their mothers.  Also, do not waste your time basing a public relations campaign on national pride.  It will not work.  Numerous sectors of the government require Italians to be tied up in red tape.  Something as simple as paying a phone bill can take hours even days to resolve.  So, the Americanized “do it for your country” campaign would not fly in Italy.  Especially in this time of uncertainty in our country, advertisements, blogs and everything in between are preying on our American pride to sway our actions.

Anyway, I have found this blog really interesting.  I have learned everything from which museums to visit in Bologna to where the nearest fruit market will be on the weekends.  So, for all of my fellow Italy goers…check it out.  Otherwise, take a look and be jealous, be very jealous!    

 

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